iDeal
The problem
- Tenants pay a 50-100% commission
- Fake listings: non-existent apartments, false prices
- No service - nobody is responsible for the plumber or electrician
The solution
- Smart lock - Viewings without staff
- Guaranteed payment - Monthly, to the owner
- Service - Maintenance and cleaning
- App - Vacant homes in real time
Founders
An entrepreneur who knows the real estate market from the inside: 3.5 years of experience as a realtor, opened and ran a 15-employee sewing workshop in his 2nd year of university, and now leads a team of 10. Graduated from university and covered almost all of his tuition costs himself. The team holds the official licence and qualification certificates that 95 percent of brokers on the market lack.
Entrepreneurial experience
Sewing workshop - opened in his 2nd year, employed up to 15 people. Supplied products to its main customer, the Abu Sahiy market.
Setting up a manufacturing business at 19-20 and managing dozens of employees is a strong signal for investors: this person has built a business not only in code but in physical operations too.
Realtor work - 3.5 years. Brokerage in residential rentals and sales.
He now manages a team of 10: 4 of them build the startup, the rest run the realtor business. In other words, the startup is not being built in a vacuum but on top of a working business, and that business funds it.
Official status
The team has obtained all the required qualification certificates and licences for realtor work.
According to the founder, 95 percent of brokers on the market do not have these documents. Because contracts under the trust management of property model are drawn up on an official basis, this is not a requirement but a competitive moat - an unlicensed player cannot operate in this model.
Depth of market knowledge
The founder's own formula: "Sarvar and I have known the current brokerage market for at least 4 years and have felt the pain of every player in it very well."
This is iDeal's core advantage: the product is being designed by people who have worked inside the market, not by observers from outside.
Market timing thesis
The founder points to three specific changes, each with its date:
The E-ijara API went live - the Tax Committee's system has worked via API since 2025, meaning contracts can now technically be formalised automatically.
RXMS standard No. 4 was adopted - on 11 November 2025 a clear legal framework for "trust management of property" was introduced. iDeal operates on exactly this framework.
Smart Lock technology has become cheaper - locks that cost $500 5 years ago are $80-120 today. This is the key to scaling: one employee can manage 50+ apartments in parallel.
Education
New Uzbekistan University - graduated
Covered almost all of his expenses during his studies himself - in other words, he ran education and entrepreneurship in parallel.
In the news
- 24 October 2026iDeal - $40,000
- 19 October 2026Tired of searching for a rental apartment in Tashkent?















