iDeal

Trusted property management with smart locks

Traction Founders Company The round instagram.com/i.deal.uz

ProptechB2B / B2CTashkent

iDeal manages rental flats for owners under a formal trust-management contract: it finds the tenant, pays the owner a guaranteed monthly sum and organises maintenance and cleaning. Every unit has a remotely controlled smart lock, so tenants can view a home without staff present and one employee can manage dozens of flats. In the iDeal app, tenants find vacant homes in real time and handle payments and service requests in one place.

Traction

$2,700

June revenue (brokerage)

500+

Owners contacted, 30 agreed

Flats taken into management

Brokerage revenue grew from $500 in April to $1,000 in May and $2,700 in June
Partnerships with the 605 marketing agency and a cleaning company, Sep 2026
Listing system with automatic profiles finished; 10 listings posted, Sep 2026

The problem

95% of rental deals are informal. Owners lose time, fear unpaid rent and lose 30-90 days a year to vacancy. Tenants pay a one-off 50-100% broker fee, meet fake listings and get no service.

95% of rental deals are informal
Owners lose 30-90 days a year to vacancy
Tenants pay a one-off 50-100% broker fee and meet fake listings
No service: nobody is responsible for the plumber or electrician

The solution

One operator across all four layers: listings, operations, technology and marketplace. Owners get a guaranteed monthly payment; tenants find vacant homes in real time and pay and request service in one app.

Smart lock - Viewings without staff; one employee runs dozens of flats
Guaranteed payment - A fixed sum paid to the owner every month
Service - Maintenance and cleaning organised for the owner
App - Vacant homes in real time, payments and service requests

The company

What makes it different

Four in one: listings, operations, technology, marketplace

Competitors work in only one of these four layers and cannot influence the process from start to finish. iDeal covers all four.

Who it's for

Homeowners in Tashkent who bought an apartment to rent out
Construction companies

How it makes money

Now: 10% commission on payments for flats under management, paid by owners
Next: 1-2% commission on services ordered in the app: cleaning, disinfection, repairs, utilities
Long term: selling leads to property management companies, $8-10 per unit

Market

$15B

Central Asia

~UZS 10T

Uzbekistan, formal market

UZS 4.6T

Tashkent

Three shifts at once: the Tax Committee's E-ijara system has worked via API since 2025, a standard for trust-based property management was adopted on 11 Nov 2025, and smart locks fell from $500 to $80-120.

Competitors

Platforms - OLX, Joymee and existing SaaS tools: the listings layer only.
Traditional - Independent brokers: a one-off commission, then no part in the process.

Founders

Akbar Komiljonov

CEO at iDeal

Three years as a realtor in residential rentals and sales. Akbar now leads a team of 10 across iDeal and a working brokerage, so the startup is built on top of a real business that funds it.

Opened a sewing workshop in the second year of university, employed up to 15 people and supplied the Abu Sahiy market. Graduated from New Uzbekistan University while covering almost all study costs personally.

The team holds the official realtor licences and qualification certificates that, by the founder's estimate, 95% of brokers lack. Under formal trust-management contracts, an unlicensed player cannot run this model.

Sarvar Bo'riboyev

Co-founder & COO at iDeal

Mehroj Majidov

CTO at iDeal

Background

New Uzbekistan University: graduate, covered nearly all study costs personally
3 years as a realtor in residential rentals and sales
Opened a sewing workshop at university, with up to 15 employees
Leads a team of 10 across the startup and a working brokerage
Team holds official realtor licences and qualification certificates

Milestones

Start of batch
20 flats under management, 3 sales managers and the first contract signed

5-6 Sep
Agreement with a cleaning company
7 Sep
Spoke with 500+ flat owners in 15 days; 30 agreed
8-9 Sep
App passed its 14-day verification; Atmos, Click and Payme compared for payments
12-13 Sep
Partnership with the 605 marketing agency; 40 owner calls a day
22 Sep
Listing system with automatic profiles finished; 10 listings posted; guaranteed-payment version trialled