Today people's attention has become the most expensive currency. Uzbekistan now has more than 16 million regular social-media users.
Advertising on platforms like Instagram, TikTok and Telegram, or building a personal brand there, has become one of the most effective ways to grow sales.
Imagine: influencers and UGC creators start talking about your product or company in front of an audience that is almost never offline - what effect would that have?
Between was built to solve exactly that problem.
Today Between's monthly turnover has reached $20,000 - close to a 100-fold increase on where it stood at the start of the UzCombinator programme.
The project has also raised $80,000 in investment from Yoshlar Ventures.
The platform now has more than 700 active users.
