HabitKid
The co-parent app for every family
Family TechB2C + B2BTashkent
HabitKid is one app for parents of kids aged 5-12 that replaces the many apps they use today. Right now kids turn daily tasks into a game: they earn coins, trade them for real rewards and hear the parent's voice on every task. Next we add screen time control, arrival alerts, a live map and an AI helper.
Traction
1,700+
Families signed up
1,400+
Active users
27%
Trials turn into paid
$0
Spent on ads
- Users in the US, Canada, Australia and the UK, all from App Store search
- Uzbek families now joining, with local payments via Click, Payme and Uzum
- B2B pilot talks with private schools and kindergartens in Tashkent
The problem
Parenting is a daily fight. Parents repeat "brush your teeth" ten times a day, kids won't put the phone down, and there's no easy way to know your kid got to school safe. Today parents use a separate app for each problem and nothing connects them.
- The daily nag: parents say "brush your teeth" ten times a day
- The phone wins: kids won't put the phone down
- "Where are you?": no easy way to know your kid got to school safe
- Too many apps: one for chores, one for screen time, one for the map
The solution
Live: tasks, coins, real rewards, voice notes and photo proof. Next: screen time control, arrival alerts, live map and an AI helper that sets it all up. Families subscribe ($6.99/mo or $49.99/yr); private schools pay a yearly licence to keep their students.
- Tasks and coins - Kids earn coins for every task they finish
- Real rewards - Coins turn into rewards the parent picks
- Photo proof - Kids send a photo to show the job is done
- Voice notes - Kids hear the parent's voice on every task
- Progress - See how your kid grows, day by day
The company
What makes it different
One app instead of five
Today parents use separate apps for chores, screen time and location. HabitKid puts them in one place. And kids actually use it: big pictures, simple buttons and the parent's own voice on every task, in a calm, premium design.
Who it's for
- Parents of kids aged 5-12. 90% of our focus is global, starting with the US, UK, Canada and Australia
- Private schools and kindergartens in Uzbekistan for B2B pilots; early adopters are parents already using chore charts, screen-time or location apps
How it makes money
- B2C, families subscribe: $1.99 a week, $6.99 a month or $49.99 a year, with free trials
- B2B, schools pay to keep students: a school licence per year (all families included) or per family per month
- Why schools pay: students leave when there's no support at home; HabitKid connects school and home
Market
$12.6B
TAM: 92M families with kids in the US, EU, UK and Australia x $137/yr
$4.3B
SAM: 32M families already using parental controls in the US, UK, Australia
$5M/yr
SOM: 100,000 paying families
Parents already pay for this: Life360 alone made $490M in 2025 from 2.8M paying families, about $137 per family per year.
Competitors
- Habits and chores - Joon, Goally, NeatKid and Chorsee
- Safety and screen time - Life360, Google Family Link and Bark. Each solves one problem; HabitKid brings habits, screen time and safety into one app.
Founders
Abdullox is a self-taught product designer with more than 80 completed projects for clients in Uzbekistan and abroad, including the US market.
Before HabitKid, the founding team built side by side for a year in a startup studio that shipped 30+ products used globally. That is where the team learned to build and scale real products fast.
Designed HabitKid end-to-end and runs all of its marketing: the brand, six social channels and AI-produced video. Growth so far has come from the App Store and Google Play algorithms, with $0 spent on ads.
Abdulaziz Sobirjonov
CTO at HabitKid
Dilshod Iskandarov
Mobile Lead Developer at HabitKid
Background
- Self-taught product designer: 80+ projects, including for US clients
- Startup studio background: the team's studio shipped 30+ products used globally
- Designed HabitKid end-to-end; runs brand, six social channels and video
- Live on the App Store and Google Play with $0 spent on advertising
Milestones
- 3 SepContact with 100+ parenting influencers; 3 in negotiation
- 6 Sep15+ bug fixes, Click/Payme/Uzum integration started, 200+ creators contacted (10+ in talks), 15+ Instagram videos
- 10-14 SepPayment integration under way; due diligence documents finished
- 16-19 SepLocal payments added; a B2B opportunity found
- 21 SepServer migration finished; a list of potential B2B customers drawn up
- 22 Sep3 influencer videos out, 10+ sales made and B2B customer development under way
- 28 SepCo-parent vision set: screen time, arrival alerts, live map and AI helper on the roadmap
- 29 SepB2B model defined with private schools: school licence or per-family pricing
- 4 Oct1,700+ families signed up and 1,400+ active users across the US, Canada, Australia, UK and Uzbekistan
The round
$150,000
raising - 7.5% · $2M post-money · 8 months of runway
Use of funds
Team (3 founders + growth hire)
35%
Growth (paid ads, influencers, school pilots)
34%
Product and tech (screen time, GPS, AI, privacy check)
18%
Operations and 8% reserve
13%
