Today we had another hands-on, live session with our founders!
This time, together with Otabek Sharapov - an expert with 12 years in marketing, co-founder of the 605 Creative Agency and chairman of the National Marketing Committee - we took apart one of the most painful and pressing topics for startups: “Marketing for startups”
Not just theory: working from real cases and practical cheat sheets, the session stopped at these key points:
• Being Top of Mind: the rule of being first in the customer's head, and why a strong long-term brand matters more than temporary discounts.
• The golden rules of advertising: the art of standing out in the market through an understanding of local culture, customer psychology and unusual creative solutions.
• Smart budgeting (the 60/40 rule): choosing marketing channels correctly and putting a startup's resources where the ROI is highest.
Our founders reviewed their current marketing strategies and completely changed how they look at branding and communication
Our thanks to the speaker for the valuable cases and hands-on experience!
