The world's biggest pivot was made in just 48 hours.
Instagram is a $100 billion company today.
But it wasn't born that way.
Just 2 days before launch they renamed their project from Burbn to Instagram and made one of the most successful pivots in history.
A pivot is a sharp change in a startup's direction.
Put simply:
The idea isn't working
Customers want something else
Or market demand has to be met with a different solution
Then the startup "rethinks everything" and changes its core direction, product or business model - that is a pivot.
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