Across the programme's 45 days we talk about the landing page more than once. Here is the short version of those conversations, aimed at what gets shown on Friday.
Why it matters
Because an investor's first question is exactly about this. The landing page is not a task you finish once; it is a habit that comes back every week.
- One channel, one month
- The number picks the channel
- Closing a channel that failed is a result
If the number does not grow, that is an answer too.
How to do it
- Talk to ten people
- Put the answers in a table
- Pick the three most painful
- Sketch a solution for those three
- Show it to ten more
In practice
| Stage | What happens | Result |
|---|---|---|
| Week 1 | Conversations | Ten answers |
| Week 2 | First version | Something to hold |
| Week 3 | The test | One number |
Small numbers are still numbers. The big plan — short cycles, a result on Friday.
From the campus
Next — read about the programme or apply.