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December 28, 20251 min read

Churn: 3 lessons

Across the programme's 45 days we talk about churn more than once.

by Dastur jamoasi

Churn: 3 lessons

Across the programme's 45 days we talk about churn more than once. Here is the short version of those conversations, aimed at what gets shown on Friday.

Why it matters

Because an investor's first question is exactly about this. Churn is not a task you finish once; it is a habit that comes back every week.

  • Conversation first, code second
  • Strangers, not friends
  • The painful answer is the valuable one

An investor buys the rate of growth, not the idea.

How to do it

  1. Talk to ten people
  2. Put the answers in a table
  3. Pick the three most painful
  4. Sketch a solution for those three
  5. Show it to ten more
The team
The team

In practice

StageWhat happensResult
Week 1ConversationsTen answers
Week 2First versionSomething to hold
Week 3The testOne number

Small numbers are still numbers. The big plan — short cycles, a result on Friday.

From the campus

Friday results
Friday results
With a mentor
With a mentor
Demo Day
Demo Day
The stage
The stage

Next — read about the programme or apply.