Most founders hide the product "until it is ready". In the programme we do the opposite: week three is face to face with customers, week four is the first payment.
Week three: ten conversations
Ten conversations does not mean ten friends. Ten strangers who have the problem and are solving it somehow right now.
Three questions are enough:
- When did this problem last happen to you?
- How do you handle it today?
- What does that cost you in time or money?
The answers with pain in them are the valuable ones. "Nice idea" tells you nothing.
Week four: the first payment
A payment is the most honest confirmation there is. Put a price on it and ask. Three things can happen:
- They pay — you found a channel
- They negotiate — the price is wrong, the problem is right
- Silence — the problem does not hurt enough
The numbers choose the channel
Not a guess. One table per channel:
| Channel | Conversations | Payments | Verdict |
|---|---|---|---|
| Telegram groups | 14 | 2 | works |
| Cold calls | 20 | 0 | stop |
| Referrals | 6 | 3 | expand |
Small numbers are still numbers. Three payments is a direction; zero is a question.
Next: the weekly KPI.