Most founders leave the brand for "later". Experience says later means never. So — from the start.
Why it matters
Because the customer notices it before you do. The brand is not a task you finish once; it is a habit that comes back every week.
- One number, one owner
- Once a week, in the same shape
- A bad number is still a number — do not hide it
If there is nothing to show on Friday, the week did not happen.
How to do it
- Write the goal in one sentence
- Pick the number that measures it
- Try it for one week
- Show it on Friday
- Write down what changed
In practice
| Stage | What happens | Result |
|---|---|---|
| Week 1 | Conversations | Ten answers |
| Week 2 | First version | Something to hold |
| Week 3 | The test | One number |
Small numbers are still numbers. The big plan — short cycles, a result on Friday.
From the campus
How our portfolio companies did it — uzcombinator.uz/portfolio.